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Electronics - Consumer Electronics
Comic Strips and Consumer Culture |
 | A survey of comic-strip art and its relationship to the rise of commodity culture in America.The author looks at recognizable symbols like Buster Brown for their connection to selling brand names, strips like Gasoline Alley for their references to and gags on consumer items, and characters like Winnie Winkle for their roles as models for a new class of American consumer. Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.
Author: Ian Gordon
ISBN No: 1588340317 < Click to check price at other stores.
Publisher: Ian Gordon
Price at OverStock.com : $ For More Details Or To Buy | | List Price: $17.95 |
Understanding the Hospitality Consumer |
 | `Understanding the Hospitality Consumer` presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus on the role of consumption in hospitality and to investigate our understanding of its place in the contemporary industry.
Taking the view that successful marketing demands focusing on the customer, this text concentrates on understanding and determining customer needs, relevant factors in consumer buying behaviour and the effectiveness of today`s marketing techniques.
Using industry based case studies and examples `Understanding the Hospitality Consumer` :
* Introduces and explores the role of consumer behaviour theory in the context of hospitality management
* Discusses the principles and research of consumer behaviour and illustrates how they are used in the hospitality industry today
* Examines the value of consumer behaviour research as applied to the contemporary hospitality industry
* Explores the challenges to traditional approaches to consumption posed by the postmodern hospitality consumer
The book`s targeted focus and practical application ensures that it is well suited for both students and practising managers in the hospitality field.
A unique perspective on the hospitality consumer
Discusses the development of marketing strategies which take account of postmodern trends of consumption
Includes general industry-wide case studies, as well as specific studies of such companies as Airtours, Scottish & Newcastle, Disney and McDonalds Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.
Author: Alistair Williams
ISBN No: 0750652497 < Click to check price at other stores.
Publisher: Alistair Williams
Price at OverStock.com : $ For More Details Or To Buy | | List Price: $39.95 |
Consumer Behaviour |
 | Consumer Behaviour is an exciting, new European text written in student friendly language and designed specifically around how students learn. Using their considerably experience, Martin Evans, Ahmad Jamal and Gordon Foxall present a concise exploration of the key aspects of the Consumer Behaviour in a lively but rigorous manner. They also include topical issues, such as Consumer Misbehaviour, and the growing trend within marketing to attempt to understand consumers through an ever-expanding range of personalised transactional and profile data. Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.
Author: Ahmad Jamal, Martin Evans, Gordon R. Foxall
ISBN No: 0470093528 < Click to check price at other stores.
Publisher: Ahmad Jamal|Martin Evans|Gordon R. Foxall
Price at OverStock.com : $ For More Details Or To Buy | | List Price: $70.00 |
Consumer Behavior |
 | CONSUMER BEHAVIOR, 10e offers a practical, business approach, designed to help students apply consumer behavior principles to their studies in business and marketing, to their future business careers, and also to their private lives, as consumers. This multi-disciplinary field can tempt both students and instructors to stray from the basic business principles they should take away from the course. Blackwell keeps students focused on consumer decision making as it applies specifically to an overall understanding of business theory and practices through the CDP (Consumer Decision Process) model. CONSUMER BEHAVIOR 10e focuses on why as well as how consumers make specific decisions and behave in certain ways - what motivates them, what captures their attention, and what retains their loyalty, turning customers into fans of an organization. Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.
Author: Roger D. Blackwell, James F. Engel, Paul W. Miniard
ISBN No: 0324271972 < Click to check price at other stores.
Publisher: Roger D. Blackwell|James F. Engel|Paul W. Miniard
Price at OverStock.com : $ For More Details Or To Buy | | List Price: $153.95 |
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